News & Events

       The 19th National College Business Elite Challenge for Cultural Tourism and MICE Innovation and Entrepreneurship Practice recently concluded successfully. Moutai Institute delivered an outstanding performance, with all three participating teams it sent winning the National First Prize and returning with honors.

The National College Business Elite Challenge is a large-scale national competition co-hosted by China Council for the Promotion of International Trade Commercial Sub-council and other relevant departments. After years of development, it has evolved into a comprehensive practical platform for business education with wide coverage, high participation and significant influence within the industry.

The national finals of the Cultural Tourism and MICE track this year attracted numerous elite teams from hundreds of undergraduate universities across China, making the  competition fierce and highly watched. Students from Moutai Institute closely focused on cutting-edge topics such as cultural-tourism integration and MICE planning, conducting in-depth market research and developing meticulously crafted proposals. Their entries combined novelty, rigor, empirical analysis and feasibility, highlighting the innovative vitality of modern business theories empowering the development of local cultural and tourism industries, and demonstrating the students' keen sense of innovation and solid practical capabilities. Facing strong competitors in the national finals, they responded calmly and delivered exceptional performances in the plan presentation and defense sessions. Their solid professional competence and innovative thinking were highly recognized by the judges.

Moutai Institute actively implements the educational philosophy of "promoting learning and innovation through competitions", and regards academic competitions as a vital part of practical teaching. The outstanding results fully demonstrates the Institute's solid results in deepening the reform of innovation and entrepreneurship education and improving the quality of talent cultivation. Taking this success as a new starting point, the Institute will actively build various academic competition platforms, deepen the reform of talent training models, and strive to cultivate more high-quality application-oriented talents for the industry.